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Value+Driven+Product+Planning+and+Systems

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The “bottom-line” metrics of cash flow, demand, price, and return on investment are driven by a second set of financial metrics represented by value to the customer, cost, and the pace of innovation. Get them right relative to competition and impressive bottom-line results should follow. Because of their importance, we call value to the customer, variable cost, and the pace of innovation the “fundamental metrics.” 
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